Empowering Brand Storytelling Through Podcast Production

Podcasting is simple. Telling your story isn’t. Roots Recordings helps brands close the gap.

Profitable Podcasting.
Let us prove it.

01. Pre-Production

We explore your brand’s vision, listen closely to your needs, and ask the right questions to identify the best way to tell your story through podcast media.

02. Production

We handle guest booking, content outlines, and recording schedules, freeing you to focus on your business.

03. Post-Production

We craft your podcast precisely, complemented by written content, shareable clips, and complete distribution.

Services

We offer more than just podcast production services.

With services including but not limited to research and development for scripts, professional mastering and editing, show notes, podcast uploading and scheduling, we guarantee that you get the most top-notch quality content.

Podcast Production

Whether you do a solo podcast, conduct interviews, or combine the two, having creative support throughout the process will keep you from biting off more than you can chew.

Podcast Promotion

Your podcast brand is key to standing out in a crowded marketplace. We create and establish a unique, multi-faceted identity that will help you attract and retain listeners.

Podcast Editing

Creating amazing podcasts isn’t just about having a great idea – it’s also about perfecting the audio and video quality to ensure your audience gets the best experience.

Podcast Consulting

Your podcast brand is key to standing out in a crowded marketplace. We create and establish a unique, multi-faceted identity that will help you attract and retain listeners.

Writing Services

Whether you do a solo podcast, conduct interviews, or combine the two, having creative support throughout the process will keep you from biting off more than you can chew.

Podcast Research & Development

Research and development tasks for creating a podcast include topics such as determining the subject & title of the podcast, exploring potential guests and interviewees, outlining scripts and episode structure, researching relevant audio clips or music to incorporate into episodes, selecting a voiceover artist if needed, reviewing weekly podcast analytics to improve the content, and finding ways to optimize the production workflow.

 

From Writing to Uploading

At Roots Recordings, we provide comprehensive podcast production services, from initial research and development to final uploading and scheduling. Our team is dedicated to making the podcast-creating experience as easy as possible for you. 

 

Here are some of the ways we can help you with our podcast services:

Research and develop scripts for your podcast that effectively tell your brand's story

Provide professional mastering and editing to ensure the highest quality audio possible

Create show notes to accompany each episode and increase engagement with your listeners

Post your podcast to popular platforms such as iTunes and Google Play, and other directories to help expand your reach

Design custom graphics and music for your podcast that make it stand out from the crowd

Offer voiceover talent to give your podcast a professional and polished sound

Analyze and understand weekly podcast analytics to determine the effectiveness of your content and optimize future episodes

Utilize tools like Google Docs, Trello, and Slack to optimize your podcast production workflow and make the process as efficient as possible.

Recent Work

Case study

Propel Your Revenue

This episode is the second half of our conversation with Alexander Nowroth, a 16-year shipping industry veteran and sales strategy consultant.

We explore the complicated relationships between carriers, forwarders, and tech companies in the drive to logistics modernization. From track-and-trace to IoT solutions, the possibilities for innovation seem endless but are choked by data availability and bureaucratic obstacles. Alexander brings a wealth of insight and ideas on accelerating the process.

Our Blog
Podcasting Tips & Resources

The Top 5 Reasons Podcasts Fail

The Top 5 Reasons Podcasts Fail

Podcasting is an art form — one that requires constant planning, preparation, and execution. Yet, many aspiring podcasters fail to reach a point of profitability because….

How to Start a DIY Podcast in 5 Simple Steps

How to Start a DIY Podcast in 5 Simple Steps

Podcasting has become a popular medium for sharing ideas, stories, and knowledge with new audiences. Whether you want to start a podcast as a hobby or to promote your business, having help from a podcast producer in Chicago can help streamline the process.

Frequently Asked Questions

What are your podcast editing rates?

There are always going to be more affordable options available for a basic edit of your podcast content with prices typically coming in under $50 per episode. However, finding someone to provide low-cost edits can be time-consuming and require trial and error to find the right fit. It also involves weekly coordination and extensive communication with the chosen editor.

For more advanced editing, such as content and narrative enhancements, the costs increase significantly, and you’ll need to invest more effort to achieve your desired outcome.

If you opt for a professional editor with a background at reputable organizations, expect a comprehensive edit to take around a day, with day rates starting at $100.

Remember, the general rule of thumb applies: the quality of the editing correlates with the price you pay.

With that in mind, you can expect a price of $80 per 15 minutes of audio content that must be edited. For longer episodes, the rate may be tailored to suit your specific needs.

What is your turnaround time for audio editing?

We are used to rapidly turning around audio edits to give our customers enough time to review and finalize the content. Though, rapid turnarounds require us to make adjustments within our workforce, often increasing the cost.

If you sign up to work with us on an ongoing basis, this is no longer an issue, as we will know exactly when your content will flow through the pipeline.

Generally, our ongoing clients can expect 3-5 business day turnarounds on any podcast content submitted before the end of the typical work day.

How many clients do you work with?

Roots Recordings has a range of clients, with varying podcasts that reach several industries and audiences. If you want to work with us, please use the contact form to learn more about our availability.

What podcasting equipment do I need?

The equipment you need to do your podcast depends on the specifics of your show, but here are our recommendations for anyone starting a podcast:

How long should my podcast be?

The length of your podcast should be specific to the audience you are trying to reach. While entertainment-oriented shows can be as long as two hours, shows intended to educate or inform perform best when they span 15 to 45 minutes.